NYE Campaign
For the NYE campaign, I led the creative direction to capture the excitement of NYE with vibrant billboards, bold colours, and playful typography designed to stop people in their tracks. I sourced and directed a photographer to produce energetic imagery, ensuring the campaign connected the joy of NYE with Skiddle naturally while standing out across the country.
I planned and directed a photoshoot to capture authentic moments of celebration, ensuring the imagery felt relatable and true to the excitement of New Year’s Eve. I carefully selected colours, layouts, and typography to create a bold visual language that aligned with the campaign’s playful tone while keeping the assets flexible for use across billboards, social media, reports ensuring maximum impact wherever the campaign was seen. The design brief was to promote NYE first and Skiddle second.
Please note: Due to licensing and campaign restrictions, images and videos from this project cannot be displayed publicly but are available to view upon request for portfolio reviews.
