PHMG Santa Dash 21/22
The Santa Dash is an annual festive 5K run held in MediaCity, Manchester, and Chicago, bringing together people of all ages for a fun, community-focused event. Participants race in Santa suits, spreading holiday cheer while supporting a good cause. The event raises funds for the PHMG Foundation, a charitable organization that supports a variety of initiatives in education, health, and community development. It’s a festive celebration with purpose, combining fun and fitness.
Santa Dash 2022
I had the pleasure of branding the event for two years, taking full ownership of its visual identity. This included designing the logo, creating merchandise, and developing email templates and banners. I also worked on promotional materials and event signage to ensure a cohesive look across all platforms. Throughout the process, I focused on capturing the event’s festive and fun spirit while maintaining a professional and consistent brand image. From concept to execution, I worked closely with the team to ensure that every design element contributed to a memorable and engaging experience for participants and attendees alike.
