Your Guide To Going Out
For this Freshers campaign, I led the creative direction from initial concept through to design and photography, working with a small budget while ensuring the campaign felt bold and authentic. The goal was to capture the energy and excitement of a night out with friends, resonating with students and aligning with the vibrant spirit of Freshers week. I designed eye-catching visuals for billboards, social media, ensuring the campaign stood out while maintaining consistency with the brand’s youthful tone.
To bring the campaign to life, I planned and directed a photoshoot that recreated the atmosphere of a night out, capturing genuine, candid moments between young adults to reflect the real Freshers experience. By carefully styling, and sourcing the right location to maximise our budget, we created a library of engaging imagery that felt fun, relatable, and true to student life, ensuring the final assets connected with the audience across all channels.
