Working at Skiddle.
At Skiddle, I designed billboard campaigns, social media templates, documents, and presentations, ensuring a bold, consistent brand presence with B2B and B2C branding.. I also contributed to creative direction, photography, event design, capturing the energy of live events helping Skiddle stand out across digital and physical platforms.
Over two years, I played a key role in refreshing Skiddle’s brand, evolving its visual identity to feel more contemporary while staying true to its roots. I created a wide range of social media and event templates, ensuring consistency across campaigns while keeping designs adaptable and engaging for different audiences and events. This work helped maintain a strong, recognisable presence across Skiddle’s digital platforms while supporting the marketing team with clear, eye-catching assets for daily content and major event promotions.
Design
Branding
Creative Direction
Document Design
As part of the brand refresh, I developed two distinct visual styles to meet the needs of B2B and B2C audiences while maintaining brand cohesion. I ensured consistency through typography and key graphic elements while using different layouts and colour palettes to clearly differentiate the two, allowing Skiddle’s communications to feel unified yet tailored. This approach helped the brand remain recognisable while effectively engaging promoters, venues, and ticket buyers across various platforms.
